Understand the People Your Company Exists to Serve.
SYNAPSIS, developed by Mind Legacies, applies Identity-First Intelligence — a structured approach to intelligence built on identity rather than prediction — to help executives understand their customers with a depth conventional research doesn't reach. Every engagement begins with a single, structured conversation: the Executive Discovery Session.
Most firms study your company. SYNAPSIS studies the people your company exists to serve. Identity-First Intelligence is a distinct approach to intelligence, developed by Mind Legacies, that anchors reasoning in structured identity rather than prediction alone. Applied to the customer information gathered in your Discovery Session, it produces a structured model of your target audience — surfacing likely motivations, tensions, and behavioral patterns your team may already have noticed, but never had language for.
Identity-First Intelligence
A distinct approach to intelligence that anchors reasoning in structured identity, not prediction alone — the foundation SYNAPSIS is built on.
Customer Intelligence, Not Diagnostics
SYNAPSIS exists to help you understand the people your company serves — not to audit your company itself.
Hypotheses, Not Oracles
Every finding is a structured hypothesis to test against your own expertise and research — never presented as observed fact.
DISCOVERY
We explore what exists beneath the visible.
COGNITION
We design intelligence that understands context.
PRECISION
We build with accuracy, rigor, and clarity.
CONTINUITY
We create systems that learn and evolve.
LEGACY
We engineer impact that outlives generations.
This is an expert-led consulting engagement. No software is sold during this stage.
THE SYNAPSIS SIMULATION
What It Actually Produces
Following your Discovery Session, the customer information gathered is processed through the SYNAPSIS Simulation — our proprietary Identity-First Intelligence process. The method itself is proprietary. What it produces is not.
Customer Information
Structured Identity Model
Strategic Interrogation
Customer Intelligence Findings
The result is not a survey, and it is not a guess. It is a structured hypothesis about how a defined customer group is likely to think, feel, and behave — often explaining behaviors your team has already noticed, but never fully understood.
This report contains hypotheses generated through the proprietary SYNAPSIS Simulation Framework, intended to support strategic decision-making. It is meant to be used alongside your own organizational expertise, customer research, and executive judgment — not as a substitute for them.
Every report separates what was directly observed in your Discovery Session from what was modeled through the SYNAPSIS Simulation, and from the strategic implications drawn from that model — so you always know where a finding comes from.
THE DISCOVERY SESSION
What to Expect
The Executive Discovery Session is a focused, one-hour executive conversation — not a sales call, and not a technical demonstration. It exists to understand your organization and determine whether, and how, SYNAPSIS can help.
5 MIN
Welcome and introductions
15 MIN
Understanding your organization and current challenges
15 MIN
Discussion of strategic objectives and opportunities
15 MIN
Introduction to the SYNAPSIS framework and potential areas of application
10 MIN
Questions, next steps, and explanation of the Executive Summary process
Attendees typically include the sponsoring executive and, where relevant, one or two senior colleagues closest to the challenge being discussed. Following your session, you will receive an Executive Customer Intelligence Report summarizing the discussion and outlining potential next steps.
The Discovery Session is exploratory. It is not:
Implementation
Consulting delivery
Software deployment
A guarantee of partnership
THE COMMERCIAL PROCESS
From Request to Partnership
Discovery Request
Commercial Review
We confirm genuine fit before proposing a session.
Terms & Payment
Booking Confirmed
Executive Discovery Session
Executive Customer Intelligence Report
Founding Partner Programme (where eligible)
Official V0A Licensing
INVESTMENT
Executive Discovery Session
EXECUTIVE DISCOVERY SESSION
Confirmed at Commercial Review
Payment: the full session fee is payable in advance. Your booking is confirmed only once payment has been received and validated.
Payment deadline: payment must be received no later than 48 hours prior to your scheduled session.
If you proceed to the Founding Partner Programme: your Discovery Session fee is deducted from the total programme fee.
Refunds: the Discovery Session fee is non-refundable once the session has been delivered.
RESCHEDULE — 48+ HOURS NOTICE
One reschedule permitted at no charge.
RESCHEDULE — UNDER 48 HOURS
An administrative fee applies. Subject to availability.
CANCELLATION — 48+ HOURS NOTICE
Full refund, minus the administrative fee.
CANCELLATION — UNDER 48 HOURS
No refund. The session fee is retained.
LATE ARRIVAL (15+ MINUTES)
Session proceeds for the remaining time. No extension granted.
NO-SHOW
No refund. A new booking requires full payment.
Full commercial terms are confirmed in writing at the Terms & Payment stage of your engagement. There are no hidden conditions beyond what is stated there.
FREQUENTLY ASKED QUESTIONS
Common Questions
What happens during the Discovery Session?
A structured, one-hour executive conversation covering your organization, its current challenges, your strategic objectives, and how the SYNAPSIS framework may apply. See the agenda above for the full breakdown.
Who should attend?
The sponsoring executive, and where relevant, one or two senior colleagues closest to the challenge being discussed.
Is this software?
No. SYNAPSIS is an Identity-First Intelligence framework, applied through an expert-led process. The Discovery Session and the SYNAPSIS Simulation that follows are a service, not a software product you install or manage.
What is Identity-First Intelligence?
A distinct approach to intelligence that anchors reasoning in structured identity, rather than prediction alone. Applied to your customers, it produces a structured hypothesis about their motivations, tensions, and behavior — not a definitive account of what they think.
Are SYNAPSIS findings scientifically proven?
SYNAPSIS findings are structured hypotheses generated through our proprietary framework, intended to sit alongside your own expertise and research — not certainties, and not a substitute for your own judgment.
Can multiple executives attend?
Yes. Please list all expected attendees in your Discovery Request so we can prepare accordingly.
How long does it take?
The session itself runs approximately one hour, as set out in the agenda above.
What happens after the meeting?
You will receive an Executive Customer Intelligence Report. Where there is genuine fit, you may be invited to discuss the Founding Partner Programme, a four-month engagement open to a small number of organizations, a few at a time, across different sectors.
Is payment refundable?
The Discovery Session fee is non-refundable once delivered. See the cancellation and reschedule terms in the Pricing section above for the full policy.
EXECUTIVE DISCOVERY REQUEST
Begin the Conversation
Please complete the form below. Every request is reviewed by the Commercial Division to confirm genuine fit before a Discovery Session is proposed.
AFTER YOUR REQUEST
What Happens Next
Before your Discovery Session can be confirmed, your request is reviewed, terms are agreed, and payment is received. Your booking becomes official only once payment has been received and validated.
1
Commercial Review
The Commercial Division reviews your request to confirm genuine fit, typically within two business days.
2
Terms & Invoice
You will receive your session terms and invoice by email, including the payment reference and deadline.
3
Payment
Payment must be received no later than 48 hours prior to your session. Please send proof of payment to the commercial contact below, quoting your reference.
4
Booking Confirmed
Once payment is validated, your session is confirmed and calendar details are sent, along with meeting guidelines.
5
Executive Discovery Session
Your one-hour executive conversation, as outlined above.
6
Executive Customer Intelligence Report
A structured summary and outline of potential next steps, including Founding Partner Programme eligibility where applicable.
If you have any questions at any stage of this process, the commercial contact below is your single point of contact throughout.